Earlier today, I read a post (link) by Aaron Corson of NJC Printing here in St. Louis about Going Green. Aaron gives some insight into going green as a company. I enjoyed the post, and I wanted to expand a little bit more than just paper. He does mention a few other tidbits of information on going green as well.
When thinking about going green, many people tend to concentrate on reducing their usage of paper. The majority of companies use paper all the time, and it is a big expense; however, there are other additional ways to make your company more green. Below are just a few.
Your Product – Use resources that can stretch the lifecycle of your product. Redesign your packaging. Make sure your customers are aware of what you are trying to accomplish, and let them know that they can be a part of your success. More and more customers are purchasing items and services from companies that share the same values as them. I know I do.
Paper – Use technology to communicate with your customers and employees. There are many resources available for these communications. Set up a secure site for your clients to use to ask questions, respond to inquiries, view projects, and view/pay their bills. Also, give your employees the option of enrolling in paperless wage statements. They can help save time and provide easy access for employment records. Encourage social media accounts and mobile applications for your employees. They may not have to print that last minute email or save all those business cards they collect at conferences.
Business Environment – Make it easy on your employees. Provide them the tools and training on how to become more sustainable and how it helps your business. Make recycling bins accessible for paper and plastic, and designate areas for items that don’t fit into those categories. Switch your lightbulbs. Resell, recycle, or donate office supplies once you are done using them. Don’t let them go directly to the landfill. You may even be able to repurpose some of your office items to perform new functions.
Partnerships – Talk with the other companies that go into supplying and distributing your product. Tell them what you have planned, how it is beneficial to you, how it can help them, and the success that the both of you can share from the partnership. Find companies in your area that have the same values. Share and learn from each other. Don’t hesitate to reach out to recycling centers and organizations in your community as well. They may have programs that can make it easier for you.
Products you Use – Use products in your office from companies that are trying to reach the same sustainable goals that you are. You can save time, build your green brand, and develop new relationships you wouldn’t have before.
There are obstacles that you may have to overcome. Getting your employees and clients to buy-in may be challenging. Give an incentive to them, at the start and throughout the year to keep them engaged. Once they form a habit, it will be hard for them to overlook. Last, create a few advocates around your office. Assign those with the same passion as you to oversee the process, and keep people focused. This doesn’t necessarily have to be a full-time position, but depending on the size of your company and your going green strategy, it may not be a bad idea.
Going green is not just a fad anymore. It has hit the mainstream, and there are many companies launching new products, redefining themselves, redefining their industry, and making a difference. How are you and your company going to step up? Is there something I missed that you think should have been included?
In case you missed the link to Aaron’s post earlier, here it is again. Changing the Color of Marketing
As always, feel free to leave a comment, hit me up on Twitter (@chrisjschmidt), or connect with me on LinkedIn (www.linkedin.com/in/chrisjschmidt).
I know one of the topics making its way around the internet this week and last has been the story about companies asking potential employees for their social media passwords before and during interviews. For what it’s worth, it seems most of the companies referenced to in news articles are public/government related. I may be a little late to the game, but as an active job seeker and social media user, I wanted to share some of my thoughts.
I do think that the process of asking for an applicant’s login information is a little aggressive, but I wouldn’t necessarily say it shouldn’t be allowed. By now, the majority of people using social media should know that anything you post can be seen publicly depending on your privacy settings. *Hint* You can adjust them to a level that only your friends or even specific people see what you are up to. Watch what you post. If you think it could have potential harm to you or your perception, take a breath and rethink or reword what you are about to post. I try to use the “What would my grandparents/parents think if they say this?” before posting anything controversial. Also, it is my understanding that any content published on a social media site, becomes the property of that site. I know this is one of the problems people have with uploading videos to YouTube.
I personally wouldn’t mind all that much if an interviewer asked me for my login information. I’m an open person, and don’t have much to hide. I would ask what information they are hoping to gain from it though. If I can answer that for them right there on the spot, what’s the need to go on my social profiles? After letting them in, I would just turn around and switch my passwords anyways. I also have links to all of my social media sites on my resume. So anytime I apply for a job, that company has quick links to my profiles. Another reason I believe it doesn’t bother me is that I try to link my social media accounts together, posting content and links to my other profiles across platforms.
I think it depends on the position the applicant is applying for as well. In my situation, most of the positions I have applied to seek people who are connected through social media and would use it for the company or their clients. I use my social media accounts to connect with employers before I apply too. Throughout the application process, I want to be able to send them any questions that I have, learn more about the company and its process, and see the status of my application.
In summary, I don’t have a big issue with employers asking. Is it the political correct thing? Probably not, but does it bother me personally? No. A company could even avoid this issue by letting applicants know that they may be asked for this sort of information before they even apply or an interview is set. How an applicant will respond will most likely change depending on the job applicant and their personality.
Feel free to pass this along or post comments.
Thanks for reading.
After graduating, I was toying with the idea of attending grad school to get my MBA. I understood the benefits of going right then, but also had concerns on whether I should wait until I gained some real world marketing experience away from campus. I asked friends, family, and teachers what their opinions were but decided to try something different. I eventually settled on conducting a few informational interviews with people I had conversed with on Twitter and LinkedIn, people were selected randomly just because I didn’t really have any connections. For those of you I converse regularly with now, I didn’t know you then and that is why you didn’t make the cut. I plan on writing a few posts from the transcripts I wrote during the interviews as well as profiles for the interviewees.
One of my first interviews was with Megan Amberson after posting an interview request on LinkedIn in a mutual group. Megan is currently a gaming strategist (read marketing) for Trailer Park, a company based in Hollywood focused on entertainment marketing (movies, video games, tv shows, and huge live events). Megan also worked at David and Goliath and DDB Los Angeles before Trailer Park.
Most of our conversation centered on how she got into the industry, what types of things she was doing on an everyday basis, some of her past projects, and advice for a recent grad. You will have to excuse the improper grammar and the switching from 1st to 3rd person. I was typing as we talked.
“The video games department is a separate entity of the company. Her job is a video game strategist. She started in design – research – consumer research – strategist. I am doing the right thing by using LinkedIn informational interviews. She researched all the companies that she was interested in then contacted them. She said to continue networking and to consider freelance work.
She wanted to help clients in the video game industry and wanted to understand customers better. Worked at Nike and Wells Fargo before this. She said that a lot of consumers in this industry go by word-of-mouth and interactive ideas. A person will buy a game by hearing about it from a friend or another player (close group).
She has worked on Call of Duty: World at War, Marvel Ultimate Alliance 2, Dark Knight 2, and PlayStation projects. Had the Activision account for their 2009 releases (Modern Warfare 2) and was dropped right before. There seems to be a change in strategy for video games. Companies are doing more marketing after the launch of a game. Post-strategy is important and downloadable content (DLC) is becoming very popular. To get the job for a game, you have to pitch the strategy to the company.”
The link for Megan’s LinkedIn page is http://www.linkedin.com/pub/megan-amberson/7/1b/160. She is really friendly. Just mention how you came across her or if you would like an introduction let me know. Megan has been great. I am still able to contact her frequently, and she asks my opinions on games/and keeps me updated on available positions through her network.
Stay tuned. Next week will be the conversation I had with Brian Schwartz from @creativereason.
If you have any questions or need to get something off of your chest, please feel free to give me a shout.
I don’t know about most of you, but if you looked at my iTunes library you would see about half of my songs are ones that I will listen to over and over while the others are mostly Top 40 that I’ll listen to for a few months and may not even remember they are on my iPod until I randomly come across them in shuffle.
I’m not sure what Apple will do next with iTunes, but I’m sure they have a plan with updates to the service’s software and look and to the business model behind it. A growing trend, maybe just for my generation, is the ability to sell items we have purchased back/recycle them whether it be to the place we originally bought them or to a 3rd party. I do this frequently buying books and movies and selling them back to Amazon for credit in their store. Even though I feel like their prices may be lower than I really want to accept, I know that I will spend that money and more over time.
Basically, I think Apple should allow this for songs and eventually movies (I know they have video rental option that is similar). They could offer you to basically delete the song from your account giving you back a portion of what you spent depending on the length of time that you had the song. I did the math below for the 3 price points in the iTunes store, numbers were rounded accordingly. They could do the buy back for the first 12 months after you have downloaded a song to your library. I know for a fact I would end up buying more songs and spending more money that I probably would not have before.
Month of Return and Amount Back
As always, feel free to comment or share your thoughts below or on Twitter.
Thanks for reading.
I wanted to give a quick update. I have been super busy and have been unable to sit down and write a Weekly Wednesday to publish the past 2 weeks. I’ll have one for this week up on Friday and the post will include some short tidbits for the past 2 weeks.
Thanks for stopping by.
While trying to get inspired to write a few blog posts, I decided to start Weekly Wednesday. In essence, I plan to write a post regarding something that caught my attention in the world of marketing from Wednesday to Wednesday.
Today, I drove the 2.5 hours to Columbia, MO to visit my roommates for the weekend and on the way here, heard a Dr. Pepper Dr. Love radio spot. I am a big fan of Dr. Pepper, it is one of my favorite soft drinks, and I enjoy following the company online and through their marketing techniques. Over the past few months, they have been using their “Trust Me I’m a Dr.” series of promotions both on television and radio.
The marketing campaign is centered around famous Dr.’s in today’s pop culture. They feature Dr. Dre, Dr. J, Dr. Love, Dr. Fraiser Crane, and Doogie Howser. For those of you that don’t know, Dr. J is Julius Erving the great NBA player, Dr. Dre is a well known rapper and producer in the hip hop industry, Dr. Love is Gene Simmons from Kiss who is also well known for his TV show and enjoyment of promoting products with his band, Dr. Fraiser Crane is from the hit TV show Fraiser starring Kelsey Grammer, and Neil Patrick Harris who played Doogie Howser.
The campaign first started with a commercial for Super Bowl XLIV celebrating Dr. Pepper’s 125th anniversary. For me, this is one of the best marketing campaigns I have seen in a long time. It grabs attention, the music used pulls me in (I find myself humming along), and who doesn’t like to watch a nice jump shot. It takes some serious skill to make an ice cube in a small glass.
I could not find any specific results regarding the campaign, but the amount of articles available and postings after a quick Google search show that the campaign did garner attention and reach. I do not know if sales of Dr. Pepper increased, but it seems at least brand awareness and recognition did. Following this campaign, Dr. Pepper quickly grabbed a product placement spot in Marvel’s Iron Man 2 which released earlier this summer and earned just above $310 million domestically at the box office.
I look forward to what Dr. Pepper’s does next. As always, feel free to leave comments or suggestions below.